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Abstract:
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This research aimed to investigate the factors influencing eastern Thailand students’ needs for further study
in Bachelor of Business Administration (B.B.A.) International Logistics Management program. The sample
groups of the study were selected by stratified random sampling method consisting of three hundreds twenty five
12th-grade students from seven provinces in eastern Thailand including Chonburi, Rayong, Chanthaburi, Trad,
Chachoengsao, Prachinburi, and Sa Kaeo. The questionnaires were used to collect the data. The gathered data
were analyzed by using frequency and percentage.
The results of the study showed that 55.5 percent of students were interested in the International Logistics
Management program in B.B.A. . The influence factors on high school students’ decision for further study in this
program were as following: The reputation of the university was the highest influence factors. Other influence
factors including the teaching and learning’s efficiency of the program and personal reasons respectively. In
addition, the respondents needed the offered program in the weekend, international conference scholarship, and
high-tech logistics laboratory. |