The Role of Emotional Intelligence in Sustainable Transportation Design

Abstract

Recent developments in transportation design increase adaptation of technology to human nature. The sustainable transportation design should become spotlight in order to better address on smart culture and human wellbeing. Hence, Emotional Intelligence (EI) through User Experience (UX) and User Interface (UI) will take the role to make sure it will embark the sustainable issues in transportation design by focusing on social development without compromising economic and environmental factors. The document review on sustainable transportation and emotional intelligence were explored to find the gaps and connection contribution between design and sustainable in this research by looking to the emotional intelligence implementation in the concept car development. Then it used to conduct small workshop among 10 transportation designers to know their perspectives, and come out with the construct by using Repertory Grid Technique (RGT), where participants compare objects describing properties that they find to be significant. All participants realized the role of emotional intelligence for the better future, and contributed to minimize sustainable transportation issues. Finally, the analysis on the RGT data highlighted six of the most influential concept cars that represented thematic categories through emotional intelligence. The results concluded the role of emotional intelligence could be seen as a new dimension, as a bridge to technology, and it contributed to human life.