The Use of Social Media as Marketing Tools by Selected Hotels in Bangkok

Abstract

The purpose of this study is to identify hospitality using the social media as the tools of marketing, how the social media attach tourists or consumers, and to give a descriptive overview of social media conditions in the hospitality industry. This research uses qualitative method in-depth interview to investigate and analysis the data, open-ended questions are done in accordance with the cases studied recently on social media, by taking out the most frequent related issues on social media. The interview went well by interviewing nine tourists, six hotels, and two travel agencies in Bangkok, during 25 June to 11 July 2019. Some tourists still confuse what social media is and researcher has to explain. For hotels side, they use social media much to promote their hotels, and travel agencies as well. This kind of marketing tool is not new anymore; these social networks become a part of our life and cannot avoid it. Social media is like double-edged swords, once someone post has something, what they get may be good or bad comments. It can be helpful for brand awareness or damage brand image. So people should use social media wisely.