|
Abstract:
|
The objective of this study is to investigate the media exposure of students to Suan Sunandha Rajabhat
University and the correlation between the university image and the media exposure of students to the university. This
study was conducted using a quantitative method. The questionnaires were used to collect data from 360 participants.
The results showed that the participants were exposed to the media on Suan Sunandha Rajabhat University in the
frequent level. The most frequent media that the participants were exposed to were the personal media, website, and
the Internet. The details of research results are as follows:
(1) Students with different genders and faculties were differently exposed to the Suan Sunandha Rajabhat
University media at the significance level of 0.05; there is no significant difference in age and college years.
(2) The media exposure has a positive correlation in the middle level with the Suan Sunandha Rajabhat
University image at a statistical significance level of .0.0(r = 0.603; p< 0.01)
According to the study, there are implications and recommendations as follows: The media exposure on Suan
Sunandha Rajabhat University is in the frequent level; therefore, there should be more continuous and regular public
relations in various types of media. The interesting media for students are personal media, Website of Suan Sunandha
Rajabhat University and the Internet. |