Exposure to Information and Image of Suan Sunandha Rajabhat University in in Students’ Attitude

Abstract

The objective of this study is to investigate the media exposure of students to Suan Sunandha Rajabhat University and the correlation between the university image and the media exposure of students to the university. This study was conducted using a quantitative method. The questionnaires were used to collect data from 360 participants. The results showed that the participants were exposed to the media on Suan Sunandha Rajabhat University in the frequent level. The most frequent media that the participants were exposed to were the personal media, website, and the Internet. The details of research results are as follows: (1) Students with different genders and faculties were differently exposed to the Suan Sunandha Rajabhat University media at the significance level of 0.05; there is no significant difference in age and college years. (2) The media exposure has a positive correlation in the middle level with the Suan Sunandha Rajabhat University image at a statistical significance level of .0.0(r = 0.603; p< 0.01) According to the study, there are implications and recommendations as follows: The media exposure on Suan Sunandha Rajabhat University is in the frequent level; therefore, there should be more continuous and regular public relations in various types of media. The interesting media for students are personal media, Website of Suan Sunandha Rajabhat University and the Internet.