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Abstract:
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This research study aimed to 1) investigate motivation of students choosing to study in the College of
Innovation and Management Suan Sunandha Rajabhat University 2) explore the attitude of students toward teaching
and learning in the College of Innovation and Management. 3) find out the ways to get students to choose to attend
the college. The study usessample interviews from the students of the College of Innovation and Management at Suan
Sunandha Rajabhat University. The data reaches the saturation point and is consistent after the interview of 20
students.
The research found that in terms of motivation, the students had a consistent opinion on the shorter duration
of study than the other faculties. The students revealed that they want to work as soon as possible. Some students
explained more about family status as the driving force to rush them to finish the study and earn money as fast as
possible. In terms of attitudes towards the College of Innovation and Management, it was found that students had
consistent consensus on college faculty, student access, and student-teacher relationships. There is a consistent
consensus on the shorter duration of the curriculum than other faculties; it caused students to continue to finish their
studies, as well as their motivation. In terms of campaigning and public relations to gain entry into the college, students
agreed on how to use social media more effectively. High school students should be able to access information in their
choice of higher education for further study. |