The Persistence and Public Relations Approach for Students of College of Innovation and Management Suan Sunandha Rajabhat University

Abstract

This research study aimed to 1) investigate motivation of students choosing to study in the College of Innovation and Management Suan Sunandha Rajabhat University 2) explore the attitude of students toward teaching and learning in the College of Innovation and Management. 3) find out the ways to get students to choose to attend the college. The study usessample interviews from the students of the College of Innovation and Management at Suan Sunandha Rajabhat University. The data reaches the saturation point and is consistent after the interview of 20 students. The research found that in terms of motivation, the students had a consistent opinion on the shorter duration of study than the other faculties. The students revealed that they want to work as soon as possible. Some students explained more about family status as the driving force to rush them to finish the study and earn money as fast as possible. In terms of attitudes towards the College of Innovation and Management, it was found that students had consistent consensus on college faculty, student access, and student-teacher relationships. There is a consistent consensus on the shorter duration of the curriculum than other faculties; it caused students to continue to finish their studies, as well as their motivation. In terms of campaigning and public relations to gain entry into the college, students agreed on how to use social media more effectively. High school students should be able to access information in their choice of higher education for further study.