THE STUDY OF COMMUNITY POTENTIAL IN TOURISM DEVELOPMENT

Abstract

The study of the development possibility by using logistics system in setting up the complete tourist service center for Samut Songkhram province has the following objectives, i.e. to study the tourist satisfaction of the attractions in Samut Songkhram province, to study community potential and stakeholder regarding logistics management for attractions development in Samut Songkhram province, and development possibility by using logistics in setting up the complete tourist service center for Samut Songkhram province. In this study, the population is the group of Thai and international tourists. However, the study focused at Thai tourists by using sampling method and assigned various attractions around Samut Songkhram as the area of study. The researchers specified sample size of approximately 400 from tourists in the area. The researchers used formula in calculating the size of sample in this study.